We incorporate marketing science into your research design by recommending the best customized solution to fit the needs at hand.
Our senior staff is well versed in various techniques and we complement our efforts with our support team of highly specialized methodologists and statisticians.
Some common application areas include:
- Trade-off or other Choice Modeling (DCM) for Product Development
- Pricing/Price Sensitivity Modeling (PSM)
- Key Driver Analysis (and Max-Diff scaling)
- Perceptual Mapping
- TURF for Line Optimization