EyeViewTM
BEHAVIORAL METRICS

SEE THROUGH THE EYES OF THE CONSUMER

EyeViewTM Print


EyeViewTM Print will provide the following:

• How do target consumers look at the advertising?
• Where do consumers fixate initially and how do they navigate through the ad?
• Which are the first few elements noticed?
• Which elements draw the most attention and which elements receive the least attention?
• Is any key information getting lost?

EyeViewTM Shelf


On-Shelf Visibility/Consumer Gaze Pattern

EyeViewTM Shelf will provide the following:

• How many consumers noted the test product overall?
• Where did consumers first fixate on-shelf?
• How long was the attention on the test product?

EyeViewTM Package


Eye Tracking Packaging Graphics

EyeViewTM Package will provide the following:

• Where do consumres fixate initially and how do they navigate through the package image?
• Which are the first few elements noticed?
• Which elements draw the most consumer attention and which elements receive the least attention?

• Which elements draw the most attention and which elements receive the least attention?
• Is any key information getting lost?

MarketView’s Biometric Research

powered by iMotions and Tobii Technology

Eye Tracking

Tracks the activity and reactions of the eye.


• Quantifies and analyzes visual attention
• Reveals how, when & what people see, gaze position & pupil dilation

Facial Expression Recognition

Analyzes facial expressions and extract
human emotional reactions.


• Reveals manifestations of underlying emotional states
• Recognizes universal basic emotions