Gail founded MarketView Research in 1999 after a 20-year industry career. Her vision was to create an organization that offers the breadth of resources found in larger companies with the service and business partnership of a smaller boutique firm. It is Gail’s passion for research, her drive for excellence, and her dedication to client service that are at the core of MarketView’s success today. Her commitment to innovation and emerging technologies continues to drive growth, making MarketView one of the industry’s most successful privately owned research firms.

Deirdre's extensive experience in quantitative research has generated tremendous loyalty among her clients. Deirdre manages MarketView's largest account groups, supporting top tier consumer brands. Deirdre began her career at Marketing Information Systems and joined MarketView when it was formed in 1999. Her strong knowledge base covers the research spectrum, from the tactical to the strategic. This is reflected in the broad set of action-oriented research solutions she consistently provides to her clients.

José is a trained engineer, holding several product design patents, including MarketView’s survey research application. Since 1999, José has developed MarketView’s proprietary electronic survey application and has spearheaded MyOpinionNow.com, the company’s online panel. His responsibilities include management of the survey programming staff, development and implementation of the online research platform and IT strategy/architecture.

Vivian joined MarketView in 2009 following a successful 25 year career in Advertising and Packaging Research. She was instrumental in launching EyeView™ Behavioral Metrics, MarketView's global eye tracking methodology, which objectively measures consumer attention to advertising and packaging in a natural environment. Vivian's research and marketing expertise is gleaned from managing a wide range of projects for many Fortune 500 corporations. Vivian's deep analytical insights and drive for excellence have made her an invaluable research partner to her clients.

MarketView Research's staff has relied on John's 20+ years of data management experience since 2001. Prior to joining MVR, John was a data services manager at TNS. John not only directs MarketView’s data operations, but also provides guidance on tools and techniques that enhance data analysis. He is well-versed in multivariate statistical techniques and applications, bringing added value to MarketView's project teams and their clients.

Linda began her career as a research associate with the NPD Group. After holding positions of increasing responsibility at other research firms, she joined Marketing Information Systems in 1996 and transitioned to MarketView Research at its inception. Linda has a diverse range of research experience encompassing consumer packaged goods, public service and regulatory research. Linda’s expertise in a wide range of methodologies, coupled with a dedication and passion for providing solutions makes her a valued strategic partner with her clients.

Amy's loyal client base relies on her 20+ years of research know-how to provide the critical, action-oriented insights they require to guide their business decisions. Coupling wide-ranging CPG testing expertise with a 10+ year focus on health and beauty at MarketView, Amy is the in-house expert for the beauty and fragrance research we conduct on behalf of both our mass market and prestige/luxury clientele and their portfolios of brands.

From "research basics" to advanced multivariate techniques, Jay's strength is deeply rooted in custom research design and implementation. Since joining MarketView’s team in 2007, Jay has brought a wealth of experience to the organization. In his 30+ years in the industry Jay has partnered with his clients, leveraging his experience and providing a fresh, innovative approach to their business needs. Prior to joining MarketView, Jay was SVP of Client Service at Shifrin Research (now Ipsos), specializing in food and beverage categories.

Joanne joined MarketView Research in 2004 after a 25 year career in field operations at Marketing Information Systems. She manages a full-time staff that is dedicated to overseeing the quality control and day-to-day aspects of data collection for all methodologies. Her expertise includes managing relationships with over 200 field organizations as well as overseeing panel management.